Social Media
Over the past several years, the rate of change in social media and search has changed the way SEO is applied to business websites to provide a high level of reach to their targeted audience. Standard website content now not only needs to be unique and useful but also more sociable. Integrating your content into the social networks will create more opportunities for expanding your content into the ever changing search indexes.
People gravitate towards simplicity and ease-of-use; hence computer web searches have surpassed written text research by over 200%. People are spending much more time on the Web creating and contributing to searchable content as well as searching for content. This new content comes in the form of blogs, comments, reviews, ratings, recommendations, etc. – all which enhances existing content with additional social context. This increased interaction with existing and new content has made social media visibility very important to search for various organizations, companies, brands, etc.
The white-hat methodology for optimizing desired search engine results or natural search visibility now needs to include social media visibility. You can’t buy SEO like in SEM (pay-per-click [PPC] ads like Google AdWords), but you can hire an SEO specialist to help your website earn its new improved rankings through hard work in XHTML/CSS, link-backs, visibility, proper content and placement, etc. SEO is not only based on site-side optimization, but also on link equity, or authority (authority is Google’s dominate criteria in its search engine algorithm). Social equity is also earned attention which also requires a lot of hard work and time in generating opportunities. While companies can advertise within social networks, the real social equity is getting talked about and engaging in valuable dialogue with consumers. This requires a different strategy than traditional SEO approaches to advertising and media to create this opportunity.
Social Equity
Social equity is an earned commodity, which like in traditional SEO, takes time to propagate through the search community, getting high rankings in the search indexes requires the proper management of many attributes of a webpage or other web content. Combining the equity of social media visibility with that of natural search visibility will yield a much higher return in brand targeted SERPs (Search Engine Result pages). As the search engines modify their search algorithms to incorporate social media it is very important to include social media into your internet marketing plan. Obvious tasks to make your business more social are to do the following:
To actually see positive results on a large scale can take at least 6 weeks depending on the frequency of social activities, the ability to tie these into your main site to provide back-links to those using your content in a social environment and targeting the proper audience to become social in that will accept your brand/message/service into their networks. Rewarding your social friends will help propagate your messages and increase the possible social interactions. WebPaws.com can help your business create a social equity plan to improve your website pull in natural search – social media visibility.
The below list represents the top 25 Social Media Websites in the world sorted by Alexa ranking which roughly represents the popularity of website for the last quarter of 2009. Google PageRank is also listed for weighting of popularity.
Selling your products on the internet requires many factors to produce desired results: such as great products, a good business model, supporting customer service, etc, but the key at the page level is providing very good communication about the product. Product descriptions should inform, persuade and lead your customers to a sales transaction, which make them very powerful selling tools. Listed below are several suggestions to increasing the time on page and time on site via well crafted product descriptions.
Using most or all of these techniques will help to retain the customer on your product page a little longer. This not only increases the Time on Page statistic but also the amount of information the customer is taking in on the product page which increases the likelihood of a sale, our ultimate goal.
Anchor Text: the meat of links, the nervous system of the Web
Anchor text is the visible text that is anchored to a hyperlink (web link on a web page). This is important because the internets primary purpose is to display pages and link them to other pages of relevant content to enhance your browsing experience. There are many kinds of links, but the primary static text/image linked links are the most common and found on most every web page on the internet. Further examination of links in XHTML (Extensible Hypertext Markup Language) of a hyperlink code may look like this:
CODE: <a href="http://web.marketing.webpaws.com/">WebPaws.com’s Internet Marketing Services</a>
<a href="http://web.marketing.webpaws.com/">WebPaws.com’s Internet Marketing Services</a>
HOW YOUR BROSWERS DISPLAYS IT: WebPaws.com’s Internet Marketing Services
We will now review the XHTML code including the meat of the link, the anchor text. An “a” tag means the anchor or start of a link, where we start the hyperlink code. The “href” is the hyperlink reference or the URL (Uniform Resource Locator) that tell your computer’s browser where to go for the specific information (linked page) and download and pull it up in your browser. The anchor text is text sandwiched between the opening <a> tag and the closing </a> tag. In this example, the anchor text is “WebPaws.com’s Internet Marketing Services” and is the text that is associated with the link “http://web.marketing.webpaws.com/”.
This is an important key factor in increasing your search engine rankings because the search engines use this (anchor) text to aid in determining the relevance of the linked page to the anchor text used as incoming keywords. The use of this particular anchor text will help the domain, web.marketing.webpaws.com, perform better in search engine results for the keyword “WebPaws.com’s Internet Marketing Services” and similar keyword phrases too (e.g., “Internet Marketing”, “Marketing Services”, WebPaws.com, etc.)
Which Search Engine do you use the more frequently?
Click the link below to open the poll and submit your response!
Check on the poll’s results over the next few weeks.
http://polls.linkedin.com/p/34832/rtuyg
Vote and or view this poll on what is most important to a visitor to an information website.
Thank you for your interest and support.
Below is an informative collection of definitions and information about viral marketing. WebPaws.com has been developing new online viral marketing services to enhance your current Internet marketing efforts.
Viral Web Marketing A self-spreading or propagating marketing approach that is created when visitors to your site also promote your site. Promotional methods include software trading, word of mouth and “pass-along” content (URLs or emails). For example, most administrators of free web based email accounts attach an advertisement at the end of each message each time a user sends an email.
Viral Online Marketing Viral online marketing has been one of the hottest topics since 2005 and the lack of practical how-to information on viral online marketing is mind blowing. Viral ads are online marketing campaigns that are intended to spread “like a virus.” One minute nobody’s heard of it, next minute, it’s everywhere. The term viral online marketing has existed for almost a decade now, and it has only been until recently that viral online marketing has become mainstream and the topics of all internet entrepreneurs. Still the majority of internet marketers are increasingly confused about what viral online marketing is, how viral online marketing works, what viral online marketing should cost, and how to measure the results from a viral online marketing campaign. First off viral online marketing isn’t focused on the brand itself. A viral online marketing product may raise sales or otherwise help your brand as a byproduct. The main focus of viral online marketing is on the creative so people feel compelled to spread the word. The heart of a viral online marketing campaign is the content. People don’t spread the viral online marketing content because they love your brand, they spread it because they can’t help but spread the word of your viral online marketing content. The most appealing aspect to viral online marketers is how many people your campaign will reach. Each campaign has the ability to reach millions of potential customers which can make a no-name marketer to marketer of fame in the blink of an eye. So the basic and most important function is to create a viral online marketing campaign that is either creative, enlightening, humorous or informative enough that people wish to share with their friends, family, and colleagues. To find out more on how to successfully market your idea as a viral online marketing campaign contact WebPaws.com
Viral Marketing Viral marketing or viral advertising is a marketing phenomenon that facilitates and encourages people to pass along a marketing message promoting information or products that other customers are compelled to give to other friends, colleagues and family. By definition viral marketing is a way to promote a service or product exponentially. When effectively done one person will give it to several people who in turn will promote it to several other people. This is what makes viral marketing so effective. For instance, if I wrote and e book, and then I forwarded that e-book to 10 people, who in turn forwarded that e-book to 10 people. One hundred people have read that e-book. Now if it is forwarded that same way just four more times ONE MILLION PEOPLE have now read that same e-book. By definition viral marketing gives the consumer something that they can use for free with the intent of gaining that customer to market other products and to create a brand name awareness. A great example of an effective viral marketing campaign is Google’s gmail. It is a free email service that can only be signed up for by invitation only. The only way you can receive an invitation is by another user. Another great example for the definition of viral marketing is by creating an e-book or an e-zine. When an ebook or an ezine is effectively written the consumer will want to share it with others who in turn will share it with others as well. To find out more on how you can create an effective viral marketing campaign for a product or a service click WebPaws.com.
Viral marketing uses both non-traditional and unconventional ways to spread a marketing message about what is new and exciting. Viral marketing takes a marketing concept directly or indirectly related to a product, service or company and passes it on to the public. People then distribute the viral marketing message exponentially. This attention-getting viral marketing concept is growing in popularity. The easiest forum for viral marketing is the Internet using e-mail, websites or blogs. Aside from consulting or development fees, some of the most successful viral marketing campaigns are low to no cost. Viral marketing can be broken down into two basic concepts: incentive based and attention getting. The simplest incentive based viral marketing is making a referral to a friend; if they purchase or join, you get a premium of either money, product or a discount. Attention getting viral marketing gives away a free product or service then markets other services. Before launching a viral campaign, decide if you can develop the campaign in-house or need to outsource for outside expertise. Viral marketing is trackable and ever evolving. New styles and methods of delivery are constantly being developed. If you put together an offer that is exciting, fresh and appealing, your campaign will more likely be a success! If you decide to outsource or would need assistance in a viral marketing campaign click WebPaws.com to find out how.
Viral marketing Information Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every start-up had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
Below is an excellent article written by Frank Fiore, 6-25-99
They call it “viral marketing.” Having someone else spread the word to drive more visitors to your site.
Let’s face it. The best kind of marketing is the kind you don’t have to do yourself. Especially if you’re a small business on the web with a limited advertising budget. Viral marketing is like it sounds. Call it word-of-mouth, spawning, self-propagation — organic.
Great new idea, right? Nope. Viral marketing has been around forever. Spreading the word through word-of-mouth was the world’s first form of marketing. But the Internet has taken this organic from of marketing to new heights by making communications better and communities of people tighter — thus making word-of-mouth even more effective.
When you use viral marketing as a tool, you’re using the Net the way it was meant to used. Viral marketing on the Net has a long history. The first use was by Netscape. The small “Designed for NETSCAPE” icon was first used as a status symbol by webmasters to show that their site was the latest in web-page design. It didn’t take Mr. Gates very long to see the power of viral marketing and soon “Designed for MS Internet Explorer” icons quickly spawned next to Netscape’s.
A couple of years later, the creative marketers at Amazon took viral marketing beyond this simple link. When Amazon created the first affiliate program on the Net, they spawned a whole new generation of viral partners eager to promote Amazon’s book site to their web-site visitors.
Today, they have more than 100,000 affiliates promoting Amazon and gaining a small commission on each sale directed to them.
Affiliate or associate programs are now one of the hottest viral marketing programs on the web. There are hundreds of small, medium and large companies offering their programs to any web site that wants to earn a few extra bucks.
But you don’t have to have a costly or complex affiliate program to use viral marketing in your business. There are other ways to motivate your customers and visitors to do the marketing for you.
Here are just a few.
• Pass this on, will ya: The granddaddy of the new viral marketing has to be HotMail which soon was copied by Yahoo! and anyone else who had a free e-mail service. It was simple. Attach your URL to every e-mail that your users send out. Before they knew it, HotMail had more e-mail users than the largest ISP. You can do the same. Make sure that every e-mail sent out from your company has your URL on it.
• Tell ‘em Sam sent you: Reward your steady visitors for bringing new visitors to your site. Create a special “referrer program” that your steady visitors can sign up for. Have them invite their friends to visit and if they do, have them mention the referee’s e-mail address and the referee earns something free from your site.
• I’ll scratch your back if you scratch mine: Your site sells cigars. Their site sells humidors. A relationship made in web heaven! Look for sites that sell complementary products or services to your own. Then contact them and offer a reciprocal linking arrangement. You can go even one step further and offer their visitors a discount if they join your referee program.
• Got any good jokes lately?: I don’t know how many times I’ve forwarded jokes or scam and virus alerts I received in my e-mail to friends and associates. So, create a funny newsletter or an e-mail alert that someone would pass on to friends.
• Take my site, please!: This is similar to “Got any good jokes lately” but in this case you give away your best assets. Don’t just send out a notice about new content on your site — send out summaries by e-mail and ask people to forward it on (with copyright and URL attached, of course). A variation on this is to let other sites reprint your content on their site, with appropriate credits and links to yours.
• And the winner is: Create an award for the best sites in your category or subject area. Then send them an e-mail informing them they won the award and where to acquire the award icon to place on their site. I do this with my Mining Co. Online Shopping site.
I award a “Best of the Net” to certain worthy sites and ask them to place the “best of” icon on their site — which is then linked back to my site.
The one downside to viral marketing is that you’re letting others do your marketing for you. Though this will save you money, your message and your brand are in the hands of someone else. There’s a fine line here of spreading the word and diluting your brand.
The challenge is to exercise some control of how your message is delivered and how others perceive it. But when you master this technique, your message and your site can spread as quickly as the common cold.
Finally, don’t expect a viral marketing program to pay off immediately. Like a real virus, viruses don’t become epidemics until they reach critical mass. Your virus must propagate through the host population until it reaches a certain threshold of visibility and scale.
Think of it this way. Suppose a real-world virus doubles every year. In the first few years it’s scarcely detectable. But within a few years after that it suddenly becomes an epidemic. You should understand that you’re playing the same game. Viral marketing takes time. So be patient, be fruitful — and go out and multiply.
A key factor in Search Engine Optimization (SEO) is the understanding of keywords, where they should be placed on a web page and how they may be weighted with relative value in a given web page for a SERP (Search Engine Result Page).
From a design standpoint, let us first work backwards with a keyword. Ultimately, when a person types a keyword or keyword phrase into a search engine query, they expect their query to lead them to a list of highly qualified website links. These links, once clicked and browsed into, will lead them to the answer, image, or result they are anticipating based the the keyword phrase they initially typed into the search engine query.
A search engine query may have the following three purposes: navigational, informational, or transactional and the purpose is also tied to the query (the question or selection of keywords to search on). The search engine algorithm will take the keywords and decide, based on the relationship of each word to each other in placement, verb tense, names, and overall meaning to decide what the most likely results should be. Each major search engine has it’s own algorithm and SERP based on the keywords or search phrase which is called a query.
The content of a webpage is reviewed by a search engine robot (bots/spiders) that searches the internet (web) for relevant content to index and store the results for various keyword groupings, again based on the specific search engine algorithm.
The bots that visit your website will try to follow as many relevant and working internal links, keep track of content relevance and score various key words based on the placement, use and relevance in content within the XHTML tags and properties, the semantic structure, the page’s title, meta data, and other elements of the web page.
There are several keyword tools to help analyze the popularity or effectiveness of the use of a keyword. These tools were designed to help SEM marketers evaluate keywords for use in search engine marketing campaigns. They also indicate the monetary value of a keyword phrase that may be used in an SEM or PPC (Pay Per Click) marketing campaign.
One example of a Keyword Tool is the Google AdWords tool found in the below link:
Keywords Tool
https://adwords.google.com/select/KeywordToolExternal
Use the Keyword Tool to get new keyword ideas based on an inputed keyword or phrase and whether you are looking for descriptive words or phrases or for website content. The tools results are tailored to the primary language and the geographical area selected for what terms people are actually searching for.
Keywords can easily be identified by the web page’s content, counting the reoccurence of various words and giving them some weight such as SEOBook’s Keyword Density Analyzer Tool, http://tools.seobook.com/general/keyword-density/, SEO Chat’s Keyword density tool, http://www.seochat.com/, and WebConf skeyword desnsity tool, http://www.webconfs.com/keyword-density-checker.php.
Keyword Density is the percentage of occurrence of your keywords in the copy (text content) of your webpage. It is important for your main keywords to not only have the proper keyword density, but also placement and use in the XHTML tags and properties to rank well in Search Engines.
Example Page
<head> <title>SEO and Keyword best practices</title> </head> <body> <h1 title="SEO and Keyword practices for giving more weight to specific keywords">SEO and Keyword practices</h1> <p><em>Keywords</em> are the primary source for search engines...</p> <blockquote>Keywords are Key to a successful marketing campaign employing SEO...</blockquote> <p>More content about SEO and...</p> <p>In conclusion, keywords should be artfully placed and...</p> </body>
<head>
<title>SEO and Keyword best practices</title>
</head>
<body>
<h1 title="SEO and Keyword practices for giving more weight to specific keywords">SEO and Keyword practices</h1>
<p><em>Keywords</em> are the primary source for search engines...</p>
<blockquote>Keywords are Key to a successful marketing campaign employing SEO...</blockquote>
<p>More content about SEO and...</p>
<p>In conclusion, keywords should be artfully placed and...</p>
</body>
In the example page above, notice how the primary keyword is “keyword” and how and where it is used within the web page. The primary placement is in the <title> tag within the head, followed by the main content in the <h1> tag and property of the h1 tag, then one of the first words in the first <p> tag, followed by a blockquote and then within the last <p> tag. Most search engines give the greatest weight to this type of placement schema.
Make sure that your keyword targets are achievable. If you select the wrong keywords it can significantly impact your entire optimization experience. Choose keywords that are highly relevant to the content, affordable to your budget, but yet still offer a reasonable search frequency for your industry. Multiple keywords or your phrase selection should also be designed and targeted to bring qualified traffic to your webpage.
Search engines give greater weight to a keyword if the content also includes various synonyms for your keywords within your body text on your webpage. Google uses these synonyms to tie in the overall relevance of the page to your main target keywords, which in turn can help improve your placement within a SERP.
Other places to use keywords include the domain, page specific URLs, link anchor text, image alt text, inline links and site navigation.
The top SEs are: Google, Ikntomi, FAST, AltaVista and Teoma
Yahoo, who aquired Ikntomi, appears to give more weight to text matching when compared to Google, which seems to give more weight to concept matching.
This blog will be finished shortly, I must go to bed…
Search Engine Optimization starts at the inception of your web page or site and evolves with a purpose or direction, appropriate content, semantic structuring of the HTML document and then formating this document into an attractive presentation using CSS. All the while following known web standards to produce a solid foundation in which to further market your web page.
Business websites should be part of the business’ marketing plan or broader yet, the business plan. Even non-business websites should have a plan or written conception. In lieu of a previous written plan, the minimum suggestive guide would be a “statement of purpose” for your website followed by some basic marketing research to be used in the development of your website.
The statement of purpose defines the reason to create your website (sell products, disseminate information, provide a service, become a portal, promote a business, collect data, etc.), the primary purpose of your website (transactional, informational, social, promotional or a hybrid of purposes) and what measurable goals you expect after 3 months, 6 months and 1 year from launching your website. This information is critical to having a successful website, one that meets your goals and expectations. You develop and write content to meet your website’s purpose. This is your primary focus for the content you add to build your website. If you lose focus of your primary purpose, then your website will not meet the goals you have set and will not rank well for its primary purpose.
Examples statement of purpose and results:
Organization: Humane Society
Primary Purpose: Rescue animals, care for them and find them good homes
Website Purpose: Promote & find sheltered animals good homes, donations
Goals: 3 m – 3% adoptions, 6 m – 10% adoptions, 1 year – 25% adoptions
Results: 3 m – 2% adoptions, 6 m – 7% adoptions, 1 year – 35% adoptions
Website: Example Website – http://www.webpaws.com/mwhs/
In order for this example website to be successful, the site needed to be designed around the animals rescued and up for adoption. In this case, cats where the primary animals rescued and the primary focus of the website. So visitors looking to adopt a pet cat can easily navigate within the example website and learn about the different cats up for adoption, get attached or attracted to a certain cat, fill out a request form (a lead) which might motivate them to go in person to the shelter and adopt their new pet (a conversion).
Now that you have the focus of your website content, you can start to assemble the primary pieces into an SEO friendly format or semantic structure. Developing good semantic HTML (HyperText Markup Language) structure is one key to a solid foundation for your website. Good HTML structure is based on communicating properly, using logic, order, in your content with semantically correct markup (HTML) structure. For example, if you have a heading, then use the heading element, beginning with the <h1> element. If you have a paragraph, then use a paragraph element <p>. If you have a list, then use a list item element <li>. If you are quoting text content, then use a blockquote element <blockquote>. If you are placing code examples in your content, then use the code element <code>. These and other HTML elements provide meaning to the content, making them semantically correct, in addition to providing a solid HTML foundation for your web page. Expert SEO marketers will in addition to using correct semantically structured HTML elements, add appropriate attributes to these base HTML elements (tags) to fully optimize the content’s message and readability by user agents (web bots). An example attribute would be: <h1 title="Good SEO practices start with a solid HTML document">SEO Practices</h1>
<h1 title="Good SEO practices start with a solid HTML document">SEO Practices</h1>
Good semantic HTML practices require two things of authors:
<cite class="booktitle">The Adventures of Tom Sawyer</cite>.
<cite>
The development and proliferation of CSS has led to increasing support for semantic HTML, because CSS provides designers with a rich language to alter the presentation format of semantic-only documents. With the evolving development of CSS, the need to include presentational properties in the basic HTML structure of your web document is now hurting your SEO in favor for proper semantic HTML structure followed by CSS design to appease both the automated user agents and human visitors or your web pages.
Proper semantic HTML is one key element to building an SEO friendly website. By providing a semantically rich HTML document (web page) it will yield additional value to your code in several ways:
1. First, it provides consistency in style across elements that have the same meaning. Every heading, every quotation and every similar element receives the same presentation properties, which in turn,.makes your HTML web page more intelligible to a wider range of user agents which range from web browsers and e-mail clients to search engine crawlers (“spiders”), as well as mobile phones, screen readers and Braille browsers used by people with vision impairments, but in this case, especially user agents as search engines bots
2. Second, semantic HTML frees authors from the need to concern themselves with presentation details. Such details would be left up to stylesheet designers, which would make better use of CSS (Cascading Style Sheets – a kind of type-setting and page formatting code) for the human visitor
3. A third advantage is device independence and repurposing of documents to reach or be viewed by different user agents. A semantic HTML document can be paired with any number of stylesheets (CSS documents) to provide the proper type of output to various computer screens (Web browsers), high-resolution printers, handheld devices, aural browsers or Braille devices for those with visual impairments, and so on
4. Additionally, these user agents may more easily find clues for developers to use possible web hooks of interest and add them in their projects or products. A web hook is a very simple server-side mechanism for web applications that allow users to do what they want with their data. You just let them specify the URI for various events that the application will use to pass data or information to in real-time
Developing proper semantic design of your content, followed by the appropriate design elements of the style sheets (CSS) makes it easier to follow the World Wide Web Consortium (W3C) web standards. You can check if your code meets the current web standards by checking these on-line validators:
· W3C X/HTML Validator: http://validator.w3.org/
· W3C CSS 2 Validator: http://jigsaw.w3.org/css-validator/
· W3C Semantic Checker: http://www.w3.org/2003/12/semantic-extractor.html
Please note, even if your web code is XHTML or CSS valid, it is not necessarily semantically correct. This still needs to be checked by a human, but the Semantic Extractor above aids humans (web developers) in their semantic HTML structure designs.
We now have a good map to help us develop a rock-solid foundation for our web page that will yield the most effective SEO performance in the Search Engine Result Pages (SERPs).
Search Engine Optimization (SEO) is a term used by Internet marketing professionals and website owners to describe the field, art, science or practice of optimizing a website to achieve top positions in a Search Engine Results Page (SERP). A SERP is a listing of web pages, videos, images and other web content returned by a search engine (such as Google or Yahoo) in response to a keyword query.
You need a strong and well built/designed base to achieve optimal SEO results over a long period of time. The base is the foundation of your website. Building your website properly will give you the best run for your money in regards to achieving optimal results in SEO marketing.
In a nutshell and without going into details, the base starts with a “business plan” or a concept of purpose with as much research as possible about your purpose. From this business plan you evolve the structure of your website to display your content (purpose), apply semantic structure and formatting that promotes proper usability and functionality and using building blocks of XHTML, CSS and other programs, scripts and web software that meet or exceed W3C (World Wide Web Consortium) standards helps to achieve this well built base of your website. The hand-crafted copy is then placed into this structure and is the muscle and partial skin of the website. CSS formating of the copy, adding multi-media items where appropriate (where you make a larger impact then with words alone) help build the skin and dress-up the website for user appeal, helping to increase user retention (time-on-site) and reduce the visitor bounce rate.
Further details will be explored in future SEO lessons to include writing the copy of your web pages while applying proper semantic structure and keyword placement and density into the copy, XHTML and CSS tags, titles, names, links, etceteras.
Further SEO lessons will include XHTML and XML sitemaps, Google and other SE Webmaster Tools, web page beta testing, website analytics, proper use of multi-media content, proper design of navigation and web page usability.
Conclusion of this series will migrate into lead generation through SEO practices and then through SEM (Search Engine Marketing), which is where you pay for rankings (ads), leads and other marketing activities, listings and campaigns that require money to enable their deployment and generation. Some people in this field like to consider SEM the main Internet Marketing term making SEO a subset of SEM. I like to think of Internet Marketing being the main field, SEM and SEO as two specialties or variations of Internet Marketing. Internet Marketing, which for some businesses, may need to interact with main stream Marketing to bring a successfull marketing campaign to fruition.
WebPaws.com is Digg proof thanks to caching by WP Super Cache
