Over the past several years, the rate
of change in social media and search has changed the way SEO is applied to
business websites to provide a high level of reach to their targeted audience.
A key factor in Search Engine Optimization (SEO) is the understanding of keywords, where they should be placed on a web page and how they may be weighted with relative value in a given web page for a SERP (Search Engine Result Page).
Search Engine Optimization starts at the inception of your web page or site and evolves with a purpose or direction, appropriate content, semantic structuring of the HTML document and then formating this document into an attractive presentation using CSS. All the while following known web standards to produce a solid foundation in which to further market your web page.
SEO Lesson 1, basic foundation that a GOOD website is built from W3C standards, Semantic Structure, well written Copy with proper Keyword Placement and more…