Not only do you have to have good, original, relevant to the topic (key words), but you must “type-set” that content into a logical format
Anchor text is the visible text that is anchored to a hyperlink (web link on a web page). This is important because the Internets primary purpose is to display pages and link them to other pages of relevant content to enhance your browsing experience. How do you do this and reap improved SERPs?
Search Engine Optimization starts at the inception of your web page or site and evolves with a purpose or direction, appropriate content, semantic structuring of the HTML document and then formating this document into an attractive presentation using CSS. All the while following known web standards to produce a solid foundation in which to further market your web page.