Social Media
Over the past several years, the rate of change in social media and search has changed the way SEO is applied to business websites to provide a high level of reach to their targeted audience. Standard website content now not only needs to be unique and useful but also more sociable. Integrating your content into the social networks will create more opportunities for expanding your content into the ever changing search indexes.
People gravitate towards simplicity and ease-of-use; hence computer web searches have surpassed written text research by over 200%. People are spending much more time on the Web creating and contributing to searchable content as well as searching for content. This new content comes in the form of blogs, comments, reviews, ratings, recommendations, etc. – all which enhances existing content with additional social context. This increased interaction with existing and new content has made social media visibility very important to search for various organizations, companies, brands, etc.
The white-hat methodology for optimizing desired search engine results or natural search visibility now needs to include social media visibility. You can’t buy SEO like in SEM (pay-per-click [PPC] ads like Google AdWords), but you can hire an SEO specialist to help your website earn its new improved rankings through hard work in XHTML/CSS, link-backs, visibility, proper content and placement, etc. SEO is not only based on site-side optimization, but also on link equity, or authority (authority is Google’s dominate criteria in its search engine algorithm). Social equity is also earned attention which also requires a lot of hard work and time in generating opportunities. While companies can advertise within social networks, the real social equity is getting talked about and engaging in valuable dialogue with consumers. This requires a different strategy than traditional SEO approaches to advertising and media to create this opportunity.
Social Equity
Social equity is an earned commodity, which like in traditional SEO, takes time to propagate through the search community, getting high rankings in the search indexes requires the proper management of many attributes of a webpage or other web content. Combining the equity of social media visibility with that of natural search visibility will yield a much higher return in brand targeted SERPs (Search Engine Result pages). As the search engines modify their search algorithms to incorporate social media it is very important to include social media into your internet marketing plan. Obvious tasks to make your business more social are to do the following:
To actually see positive results on a large scale can take at least 6 weeks depending on the frequency of social activities, the ability to tie these into your main site to provide back-links to those using your content in a social environment and targeting the proper audience to become social in that will accept your brand/message/service into their networks. Rewarding your social friends will help propagate your messages and increase the possible social interactions. WebPaws.com can help your business create a social equity plan to improve your website pull in natural search – social media visibility.
Links are still an important criteria for positive web page rankings for most search engine algorithms. They are more direct in their weighting compared to other ranking criteria such as on-page keyword use and clicks in the SERPs. Attaining good links with weight can be time consuming requiring adequate research, permissions and use. Making your content stand out, attracting users to link to you is the best proactive method for gaining relevant links to propagate the link weight in your ranking score for the Search Engine (SE) algorithms. WebPaws.com will help you identify content that attracts link-backs and propogate your messages into the social media realm to increase your company’s overall web presence.
The below list represents the top 25 Social Media Websites in the world sorted by Alexa ranking which roughly represents the popularity of website for the last quarter of 2009. Google PageRank is also listed for weighting of popularity.
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To properly put the date and time into a MySQL date field, you need to put it into the format of: yyyy-mm-dd hh:mm:ss
yyyy-mm-dd hh:mm:ss
Here is some code to do this in classic ASP for input into a MySQL table: Dim testdate, testmonth, testday, ISODate testdate = Request.Form("frmField5") testmonth = Right(Month(testdate),2) testday = Right(Day(testdate),2) ISODate = Year(testdate) & "-" & testmonth & "-" & testday & " " & hour(testdate) & ":" & minute(testdate) & ":" & second(testdate)
Dim testdate, testmonth, testday, ISODate testdate = Request.Form("frmField5") testmonth = Right(Month(testdate),2) testday = Right(Day(testdate),2) ISODate = Year(testdate) & "-" & testmonth & "-" & testday & " " & hour(testdate) & ":" & minute(testdate) & ":" & second(testdate)
The ISODate variable is in the correct format to insert in a MySQL UPDATE or INSERT SQL statement. Below is an example SQL string to UPDATE a date field in a MySQL table: UPDATE myTable SET thisdate = 'ISODate' WHERE myID = 'thisID'
UPDATE myTable SET thisdate = 'ISODate' WHERE myID = 'thisID'
My preschool daughter asked me how to say the number 999,999,000,000,000,000,000,000,000,000. She was referring to general numbers and not scientific nomenclature, so I was thinking million, billion, trillion, but what comes after that? Quadrillion? Yes, but then what? So I did some research on large numbers, the “illions”, and found it quite fascinating. As a matter of fact, there is a number named Googol, which has 100 zeros, e.g., 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000.
Back to my daughter’s question, the answer is nine hundred and ninety nine octillion, nine hundred and ninety nine septillion.
Here is a handy list of large numbers and how they are named:
Million has 6 zeros 1,000,000
Billion has 9 zeros 1,000,000,000
Trillion has 12 zeros 1,000,000,000,000
Quadrillion has 15 zeros 1,000,000,000,000,000
Quintillion has 18 zeros 1,000,000,000,000,000,000
Sextillion has 21 zeros 1,000,000,000,000,000,000,000
Septillion has 24 zeros 1,000,000,000,000,000,000,000,000
Octillion has 27 zeros 1,000,000,000,000,000,000,000,000,000
Nonillion has 30 zeros 1,000,000,000,000,000,000,000,000,000,000
Decillion has 33 zeros 1,000,000,000,000,000,000,000,000,000,000,000
Undecillion has 36 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000
Duodecillion has 39 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000
Tredecillion has 42 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Quattuordecillion has 45 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Quindecillion has 48 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Sexdecillion has 51 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Septendecillion has 54 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Octodecillion has 57 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Novemdecillion has 60 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Vigintillion has 63 zeros 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
Googol has 100 zeros 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000
Centillion has 303 zeros (except in Britain, where it has 600 zeros) 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
And lastly, a Googolplex has googols of zeros.
Selling your products on the internet requires many factors to produce desired results: such as great products, a good business model, supporting customer service, etc, but the key at the page level is providing very good communication about the product. Product descriptions should inform, persuade and lead your customers to a sales transaction, which make them very powerful selling tools. Listed below are several suggestions to increasing the time on page and time on site via well crafted product descriptions.
Using most or all of these techniques will help to retain the customer on your product page a little longer. This not only increases the Time on Page statistic but also the amount of information the customer is taking in on the product page which increases the likelihood of a sale, our ultimate goal.
Maintaining databases can be a chore, but knowing the appropriate SQL to do the job can save hours of time. Here is a tidbit regarding changing a select string of text within a specific field of a table in a MySQL database. You can edit 1000s of records with this one query: UPDATE table SET field = REPLACE(field, 'text to be replaced', 'replacement text');
UPDATE table SET field = REPLACE(field, 'text to be replaced', 'replacement text');
In this example, the table name is “table”, the field to find the text in is named “field”, the rest should be self explanatory.
Tribute to Michael Jackson's Life, Humanitarian, Leader of Peace
Anchor Text: the meat of links, the nervous system of the Web
Anchor text is the visible text that is anchored to a hyperlink (web link on a web page). This is important because the internets primary purpose is to display pages and link them to other pages of relevant content to enhance your browsing experience. There are many kinds of links, but the primary static text/image linked links are the most common and found on most every web page on the internet. Further examination of links in XHTML (Extensible Hypertext Markup Language) of a hyperlink code may look like this:
CODE: <a href="http://web.marketing.webpaws.com/">WebPaws.com’s Internet Marketing Services</a>
<a href="http://web.marketing.webpaws.com/">WebPaws.com’s Internet Marketing Services</a>
HOW YOUR BROSWERS DISPLAYS IT: WebPaws.com’s Internet Marketing Services
We will now review the XHTML code including the meat of the link, the anchor text. An “a” tag means the anchor or start of a link, where we start the hyperlink code. The “href” is the hyperlink reference or the URL (Uniform Resource Locator) that tell your computer’s browser where to go for the specific information (linked page) and download and pull it up in your browser. The anchor text is text sandwiched between the opening <a> tag and the closing </a> tag. In this example, the anchor text is “WebPaws.com’s Internet Marketing Services” and is the text that is associated with the link “http://web.marketing.webpaws.com/”.
This is an important key factor in increasing your search engine rankings because the search engines use this (anchor) text to aid in determining the relevance of the linked page to the anchor text used as incoming keywords. The use of this particular anchor text will help the domain, web.marketing.webpaws.com, perform better in search engine results for the keyword “WebPaws.com’s Internet Marketing Services” and similar keyword phrases too (e.g., “Internet Marketing”, “Marketing Services”, WebPaws.com, etc.)
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