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PageRank: How to Rank Well with Google

webpaws — Wed, 09 Jun 2010 06:56:12 +0000

When trying to find information on the internet, you typically go to a search engine. When using the most popular search engine, Google, a user enters a query, Google’s machines search their index for matching pages and return the results that are the most relevant to the user. Google determines relevancy by over 200 factors, one of critical factors is the PageRank (PR) for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In more detail, PR can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web, i.e., that sums up all backlinks and their associated ranking weight. We assume page A has pages T1…Tn which point to it (i.e., are citations)[1]. The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. Also C(A) is defined as the number of links going out of page A.

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one. Also, a PageRank for 26 million web pages can be computed in a few hours on a medium size workstation. There are many other details which are beyond the scope of this article.

In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other [black-hat] practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. It is not the quantity of backlinks, but the quality of backlinks that help you rank better in Search Engines. Having backlinks from unrelated or “bad” sites can actually penalize your ranking. Also a 1,000 poor quality backlinks may have less weight than 1 high quality backlink. Quality is very important in creating your backlinks.

How to determine a quality backlink?

A quality backlink will have these characteristics:

The theme of the backlinking website is similar to your website or web page
The backlink’s anchor text has the keyword or keyphrase that you are optimizing for
The backlinking webpage has a Google PageRank (important for Google SEO) of 1 or higher (the higher the better)
The backlinking webpage has few outgoing links, the fewer the better (see above equation as to why)

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. WebPaws.com uses Google’s Webmaster Guidelines and white-hat techniques using some of the best practices that can help your website avoid common pitfalls and improve your site’s ranking.

[1] The Anatomy of a Large-Scale Hypertextual Web Search Engine, by Sergey Brin and Lawrence Page, 1998, Computer Science Department, Stanford University, Stanford, CA 94305, USA

PageRank: How to Rank Well with Google is a post from: WebPaws.com

Instant Web Presence – Limited Time Offer – FREE Website

webpaws — Fri, 28 Aug 2009 18:01:51 +0000

Instant Web Presence – Limited Time Offer – FREE Website to the first 10 responders!*

Get Your Free Custom Designed Website* by WebPaws.com

We will provide you a standard available domain name of your choice and then build you a three page website with a “Home” page, “About Us” page and a “Contact Us” page*. Click here for more details and get your website today!

* To recieve your free 3 page website and domain, all you need to do is pay for your first year of web hosting upfront.

Instant Web Presence – Limited Time Offer – FREE Website is a post from: WebPaws.com

What’s your preferred method of promotional contact to your clients? – Poll

webpaws — Sat, 25 Apr 2009 22:19:04 +0000

What’s your preferred method of promotional contact to your clients?
Open the poll below and submit your response. Keep an eye on the poll as others ad their input.
http://polls.linkedin.com/p/34833/pwuqj

What’s your preferred method of promotional contact to your clients? – Poll is a post from: WebPaws.com

SEO – Search Engine Marketing, Lesson 1

webpaws — Fri, 12 Sep 2008 01:21:33 +0000

SEO Lesson 1

by Ryne C Allen, WebPaws.com

Search Engine Optimization (SEO) is a term used by Internet marketing professionals and website owners to describe the field, art, science or practice of optimizing a website to achieve top positions in a Search Engine Results Page (SERP). A SERP is a listing of web pages, videos, images and other web content returned by a search engine (such as Google or Yahoo) in response to a keyword query.

You need a strong and well built/designed base to achieve optimal SEO results over a long period of time. The base is the foundation of your website. Building your website properly will give you the best run for your money in regards to achieving optimal results in SEO marketing.

In a nutshell and without going into details, the base starts with a “business plan” or a concept of purpose with as much research as possible about your purpose. From this business plan you evolve the structure of your website to display your content (purpose), apply semantic structure and formatting that promotes proper usability and functionality and using building blocks of XHTML, CSS and other programs, scripts and web software that meet or exceed W3C (World Wide Web Consortium) standards helps to achieve this well built base of your website. The hand-crafted copy is then placed into this structure and is the muscle and partial skin of the website. CSS formating of the copy, adding multi-media items where appropriate (where you make a larger impact then with words alone) help build the skin and dress-up the website for user appeal, helping to increase user retention (time-on-site) and reduce the visitor bounce rate.

Further details will be explored in future SEO lessons to include writing the copy of your web pages while applying proper semantic structure and keyword placement and density into the copy, XHTML and CSS tags, titles, names, links, etceteras.

Further SEO lessons will include XHTML and XML sitemaps, Google and other SE Webmaster Tools, web page beta testing, website analytics, proper use of multi-media content, proper design of navigation and web page usability.

Conclusion of this series will migrate into lead generation through SEO practices and then through SEM (Search Engine Marketing), which is where you pay for rankings (ads), leads and other marketing activities, listings and campaigns that require money to enable their deployment and generation. Some people in this field like to consider SEM the main Internet Marketing term making SEO a subset of SEM. I like to think of Internet Marketing being the main field, SEM and SEO as two specialties or variations of Internet Marketing. Internet Marketing, which for some businesses, may need to interact with main stream Marketing to bring a successfull marketing campaign to fruition.

SEO – Search Engine Marketing, Lesson 1 is a post from: WebPaws.com