Google has been leading Search Engine Optimization for the past decade and what better place to get advice on Internet Marketing then from Google. Below we have compiled 6 great online assets from Google that will aid your efforts in getting better web page rankings.

Asset 1: Google’s Webmaster Guidelines
Google outlines what it looks for in quality built websites in it its Webmaster Guidelines: “Following these guidelines will help Google find, index, and rank your site.”
There are:
• Design and Content Guidelines
• Technical Guidelines
• Quality Guidelines

These guidelines are an accumulation of experiences gained by Google in improving their search result algorithm to provide users with the best possible results based on their query.

Asset 2: Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google including how Google views your site, share information about your web pages with Google using Sitemaps, lets you set GeoTargeting for your website so it will show up in the relevant GeoTargeted searches. There are lot’s of other helpful tools in Google Webmaster Tools (such as discovering your link and query traffic), so if you haven’t signed up for Webmaster Tools yet, make it a priority.

Asset 3: Google’s Very Own Guide To SEO
Google’s Search Engine Optimization Starter Guide is really SEO 101. It goes through:
• SEO Basics
• Improving Site Structure
• Optimizing Content
• Dealing With Crawlers
• SEO For Mobile Phones
• Promotions and Analysis

This guide uses examples, illustrations and is really a must read for anyone looking to improve their website’s organic ranking in Google.

Asset 4: Matt Cutts’ Blog
Matt Cutts’ Blog on Gadgets, Google, and SEO helps keep you up-to-date on search quality, webspam and SEO from a Google perspective as he is the head of Google’s Webspam team.

Asset 5: Google Adwords Keyword Tool
While the AdWords Keyword Tool is primarily for Google’s Pay Per Click (PPC) platform. We can use the data from it to find Global & Local Monthly Search Data and Traffic Estimator which can be very helpful in deciding what keywords you may wish to target in your SEO Plan.

Asset 6: Google Analytics
Google Analytics is an enterprise-class web analytics solution that provides rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. You need to sign-up and then install Google Analytics into your website

6 valuable Internet Marketing assets provided by Google that can help your website get better search rankings typically leading to more traffic. If you know of or use any other resources from Google or other source please share by leaving a comment below. If you need help integrating any of these SEO techniques into your website, WebPaws.com would be happy to help! Just Send WebPaws a note.

6 Ways Google Improves Internet Marketing for Your Website is a post from: WebPaws.com

You have a web presence, but it is not providing the activity you expected? This article assumes you have created or have a website that is made to W3C standards, has good semantic structuring, built in on-site SEO and the content is relevant, unique and useful to the page and site as a whole. We are also assuming that you have an easy way for a visitor to give you their information or place an order. With all these features, designs, functionalities in place, then not getting the activity you expected is dependent on your network reach. Adding social media to your site, having external social sites, such as twitter and facebook are crucial to reaching out and being accepted into the social community. Depending on your business, having a flicker account (images) and youtube account (videos) may help in propagating your message and presence to the internet community.

Your standard web presence is just not enough. You need to have a social presence that makes sense to your business. Creating and integrating these sites together will help accomplish broadening your reach and increasing your overall web presence. Maintaining these networks can be tedious, time consuming and repetitive. This is where planning comes to play, you can tie several sites together, your WordPress, LinkedIn and facebook accounts can create twitter tweets for activity or posts and vice-versa. Feedback loops and careful integration make it fun to traverse the social web.

WebPaws.com has plans to maintain your social accounts, add relevant content with backlinks and promotions or offers to entice your various social audiences to look at your main site or other social sites. We also provide interaction services, interacting with your friends, responding to requests and opening relevant and synergistic dialogs to provide grounds of attracting the right kind of followers. Followers that end up as customers or clients.

Call or email us for more info on managing your social networks or integrating social media into your mainstream website to broaden your reach and appeal to your customers/clients.

Maintaining Your Web Presence is a post from: WebPaws.com

When trying to find information on the internet, you typically go to a search engine. When using the most popular search engine, Google, a user enters a query, Google’s machines search their index for matching pages and return the results that are the most relevant to the user. Google determines relevancy by over 200 factors, one of critical factors is the PageRank (PR) for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In more detail, PR can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web, i.e., that sums up all backlinks and their associated ranking weight. We assume page A has pages T1…Tn which point to it (i.e., are citations)[1]. The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. Also C(A) is defined as the number of links going out of page A.

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one. Also, a PageRank for 26 million web pages can be computed in a few hours on a medium size workstation. There are many other details which are beyond the scope of this article.

In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other [black-hat] practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. It is not the quantity of backlinks, but the quality of backlinks that help you rank better in Search Engines. Having backlinks from unrelated or “bad” sites can actually penalize your ranking. Also a 1,000 poor quality backlinks may have less weight than 1 high quality backlink. Quality is very important in creating your backlinks.

How to determine a quality backlink?

A quality backlink will have these characteristics:

1. The theme of the backlinking website is similar to your website or web page
2. The backlink’s anchor text has the keyword or keyphrase that you are optimizing for
3. The backlinking webpage has a Google PageRank (important for Google SEO) of 1 or higher (the higher the better)
4. The backlinking webpage has few outgoing links, the fewer the better (see above equation as to why)

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. WebPaws.com uses Google’s Webmaster Guidelines and white-hat techniques using some of the best practices that can help your website avoid common pitfalls and improve your site’s ranking.

[1] The Anatomy of a Large-Scale Hypertextual Web Search Engine, by Sergey Brin and Lawrence Page, 1998, Computer Science Department, Stanford University, Stanford, CA 94305, USA

PageRank: How to Rank Well with Google is a post from: WebPaws.com

Instant Web Presence – Limited Time Offer – FREE Website to the first 10 responders!*

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We will provide you a standard available domain name of your choice and then build you a three page website with a “Home” page, “About Us” page and a “Contact Us” page*.  Click here for more details and get your website today!

* To recieve your free 3 page website and domain, all you need to do is pay for your first year of web hosting upfront.

Instant Web Presence – Limited Time Offer – FREE Website is a post from: WebPaws.com

What’s your preferred method of promotional contact to your clients?
Open the poll below and submit your response. Keep an eye on the poll as others ad their input.
http://polls.linkedin.com/p/34833/pwuqj

What’s your preferred method of promotional contact to your clients? – Poll is a post from: WebPaws.com

SEO Lesson 1

by Ryne C Allen, WebPaws.com

SEO – Search Engine Marketing, Lesson 1 is a post from: WebPaws.com