Founded WebPaws.com, a website design, consulting and marketing company, with an emphasis on Internet marketing specializing in SEO, SEM and web metrics. We write marketing plans for businesses and integrate these plans into their web designs to facilitate and accomplish their marketing objectives while initiating a strong Internet presence. Our work includes optimizing websites for semantic structure, usability, retention, web metrics and analytics, scalability, front-end performance and back-end functionality complying to W3C XTML, CSS2 and Semantic standards while applying Google & White Hat SEO best practices. We have managed several SEM campaigns (>$100k), tripled client web leads with a 10% conversion rate.
WebPaws.com is a Mom & Pop company, both are former Google employees and have been involved in the Internet and webiste technologies since inception. Collectively we have over 47 years of experiences in computer technologies, marketing, programming, website development, electronics, communications, writing, psychology, electrical engineering and a myraid of other disciplines and specialties, 5 post grad degrees and several certifications, over 50 published articles in varying subjects and 3 books in process.
Marketing Highlights:
SEO for clients in Atlanta
- yielded an CTR of 0.83% and an overall 10% increase in sales for 2006
- 50% of total sales through internet leads in 2007
- 65% of total sales through internet leads in 2008
- website traffic (unique visitors) increased over 400% for 2006
- Increased Google PR from 2 to 3, 0 to 2
- Primary keyword placement in top 5 of Google SERPs
SEO for clients in Boston
- yielding 45% referral conversion rate and 40% increase in sales for 2007
- increased ranking of 3 keywords from 50% to 80% in Google
- increased unique visitors by 120% in 2006
- Increased Google PageRanks from 1 to 4, 0 to 4 and 0 to 5
SEM for clients in Boston
- increased ranking of 3 keywords from 50% to 80% in Google
- increased web traffic 25%
- increased Internet sales by over 20%
SEM for clients in Tampa
- increased campaign keywords to over 10,000 in Google, Yahoo & MSN
- PPC web traffic accounted for 75% of all SE traffic
- increased Internet leads by over 300% with SEO/SEM practices
Email Campaigns
- designed XHTML emails w/embedded images, links and response keys
- 3.5% client increase for 10,000 recipients w/ROI of over 2,000%
- ran dozens of email campaigns for promotions, press releases and sales
- created email drip campaigns in response to web forms & product purchases
Design Highlights:
- Created web analytics and tracking programs for specific campaigns and media ads
- All X/HTML & CSS designs are World Wide Web Consortium (W3C) Valid
- Features designs with dynamic pages using PHP, JavaScript and MySQL Databases
- Developed several Database products using MySQL and PHP for websites including a Dictionary, a subscription based multi-mailing list, a horoscope program, SE Variable Tracker, a Business Calendar, and an RSS/XML Headline News Ticker and a mass Survey & Display Module
- Developed eCommerce websites for several clients using PHP\MySQL, ASP.net\SQL
- WBT – designed an SQL based exam with quiz subsets leading to an on-line certificate
- Have designed sites exclusively in CSS code and block tags, (e.g., no tables)
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About WebPaws.com8.0101
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